Luxottica for Art

Luxottica entirely embodies its sustainability vision by making art an accessible medium that speaks to everyone in new and innovative ways.
The project aims at capturing the beauty that surrounds us by displaying artistic pieces and cultural heritage, hidden gems and popular masterpieces on our urban large screens.
Luxottica’s aim is to nurture people’s sense of belonging, to feed a sense of community and to democratically share pure beauty with no boundaries or limits.
The project was born in 2020 with the intention of promoting culture during the unprecedented times of the pandemic.

Luxottica initially lit up its bright and fair perspective, giving visibility to art collections and undisputed heritage in Milan, displaying them in public spaces where people could stop and appreciate them. Now the initiative evolves to support our ambition of becoming a real open-air art museum.
Striving to protect and promote cultural heritage, we pursue beauty all around and want to encourage people to absorb the artistic and cultural wealth that surrounds them.

#ToSeeTheBeautyOfLife through the beauty of art.