Luxottica launches the new e-commerce channels of Persol and Vogue Eyewear

Luxottica launches the new e-commerce channels of Persol and Vogue Eyewear

On Persol and Vogue Eyewear e-commerce platforms, visitors can dive into the fascinating world of brands, make purchases, and draw inspiration for their own style.


After Ray-Ban, Oakley, Sunglass Hut and Oliver Peoples, Luxottica launches the new Persol and Vogue Eyewear e-commerce sites. Now accessible in Italy, the UK, France, Germany and Spain, they will soon be available also in North America. 

The Group’s goal is to broaden its omnichannel strategy and the mission of each online store is to narrate the story and the values of the brand. It’s much more than a simple sales channel: it’s a virtual space that can engage customers and assist them when choosing their favorite model. 

The Luxottica e-commerce space offers a unique online shopping experience. In spite of being virtual, the sites are designed just like physical stores where visitors can be inspired, receive style tips and get assistance when choosing their glasses. In addition to this, the sites offer the widest selection of products possible. 

The Persol e-commerce site, available online since November 2017, stocks the brand’s entire prescription glasses and sunglasses collection, from the latest models to the iconic ones. The site also gives an account of the brand’s long history. A proof of Persol customer-oriented focus is the innovative service called “My Exclusive Persol”: customers can personalize their eyewear by engraving their initials on the “Persol arrow” that joins the temples to the frame front. 

The latest addition is the Vogue Eyewear site, which was launched in January 2018. Here customers can purchase all the brand’s lines of sunglasses and prescription glasses. The Vogue eyewear collections are grouped by style, so that choosing has never been easier: from the minimalist models of the Light & Shine Collection to the bold or modern items of the Edgy Braid Collection. Or why not one of the exclusive pairs of glasses designed by Gigi Hadid for Vogue Eyewear?

Published on Mar 29 2018