Luxottica: Oakley Innovation Achieves Unrivaled 3D Eyewear

Oakley, Inc. today announced that it has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world.

The company’s proprietary frame innovations have been combined with lens technologies that will maximize the 3D experience with an unrivaled level of performance.

Taking advantage of Oakley’s new HDO-3D™ technology, premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses.

“Oakley once again confirms that it’s a truly extraordinary brand,” commented Andrea Guerra, CEO of Luxottica, Oakley’s parent company. “We are very proud of this technological breakthrough, which is the result of our outstanding R&D activities and which we believe will drive the evolution of the whole category.”

“Oakley 3D eyewear will be a milestone in 3D entertainment,” said Oakley CEO Colin Baden. “Through our products and partnerships, Oakley will set the standard for optical performance in 3D.” Baden continued, “We have been collaborating with key industry partners for some time, including making use of DreamWorks Animation’s facility for testing purposes.

Oakley is developing a premium product segment with a range of 3D eyewear offerings, and our R&D has achieved unparalleled visual clarity while extending the wearer’s peripheral viewing angle and providing truer alignment of 3D images.

This is in addition to the quality, comfort, durability and precise fit of Oakley frame technology, along with styling that sets the high mark for today’s eyewear designs”.