Commitment to Excellence

“Made in”: a common language in a company open to the world


As a global company, Luxottica interprets and values different cultures and the particular features of diverse markets and consumers. It promotes local development and, at the same time, takes new inspiration from it and exports the best values, innovation and creativity from all over the world.

The common denominators are its standards and “made in Italy” quality, an absolute and distinctive value shared by all of its sites in Italy, China, the US, Brazil, India and Japan. What is common to all plants are the technology, manufacturing processes and the same sense of belonging to the Group: a common language bringing the Group closer together over borders and across oceans.

Luxottica’s presence in China, which dates back over 20 years, is an example of this. The desire to truly understand Chinese culture, constant and valuable interaction with institutions and the community enabled the Company to integrate perfectly and become a local manufacturer, while contributing to the social and economic development in the region.

Another model of integration is Brazil, where, in over 20 years, the Group has developed a world-class integrated platform driving the growth of the sector. The Campinas production plant, which manufactures 100% “made in Brazil” eyewear collections for some proprietary brands (Ray-Ban, Vogue Eyewear, Arnette and Oakley) and under license for A|X Armani Exchange, is complemented by an extensive wholesale network as well as Sunglass Hut, Oakley and Óticas Carol branded stores.