Persol Spring-Summer 2014

Sunday, September 1, 2013 - 9:45am
Persol 2013 Collection.
Contemporary spirit and vintage soul.
The new Persol 2013 collection plays out in four distinct themes that reinterpret the extraordinary heritage of the long-standing Italian brand, but with a vintage twist. A place of honor is reserved for the iconic 649, Persol’s most iconic model and a cult classic since 1957, the year of its creation. Persol celebrates its design with new, more lightweight, optical and sun versions.
Bold and squared profiles and tactile thicknesses from front to temple end characterize the new sculptured effect that brings the brand’s archive from the ‘60s back to life through models with a strong personality. In its ongoing quest to express an authentically vintage spirit, Persol has also perfected a tumbling process that creates an Antique finish. Anexquisitely tactile and natural sensation that evokes the allure of a timeless vintage eyewear piece and is skillfully achieved as a result of a multi-phase production process that includes polishing and microabrasion with crystal spheres.
Two new models boast a Victor Flex bridge, a feature that stands as an example of the technical details that have long-guaranteed the comfort and perfect fit of Persol eyewear.
And finally, the Reflex Edition series inspired by the famous cameras is now available in an optical version.
Published on Sep 01 2013