Oakley and Shaun White present Air + Style 2010
Oakley, Inc. today announced that the company has partnered with legendary snowboard & skate champion Shaun White to co-present the 2010 Air + Style event in China.
Air + Style is a world-class contest and one of the most progressive freestyle snowboarding event formats in existence. The December 4 spectacle is set to pave the way for the entire snowboarding industry to enter the emerging Chinese market.
“We are excited to team with Shaun for Air + Style 2010,” said Oakley CEO Colin Baden. “Shaun isn’t just a world champion — he’s a global icon who brings his own unique style to whatever he does. Shaun has been part of the Oakley family for a long time, and this event will allow us to showcase some of the performance and style innovations we developed in collaboration with the superstar".