WATCH the interview on NBC

For 563 million people, the world is a blur. In honor of World Sight Day, a global event to drive awareness around blindness and visual impairment, OneSight will give people a sense of what that’s like. The campaign “The Way We See It” aims to generate awareness of the global vision crisis and raise funds for OneSight programs that will provide sustainable vision care in underserved communities around the world.

At www.thewaywesee.it, visitors will get a glimpse of what life is like through the eyes of Lawson, an eight-year-old girl with visual impairment and no access to vision care. At the end, they will be able to share the experience on social networks and/or make a contribution to OneSight.

OneSight’s “The Way We See It” campaign begins October 6 and will be supported by a variety of offline, digital and social initiatives, including support from Luxottica’s Retail Brands. Experience it at www.thewaywesee.it and follow #thewayweseeit on social media!