Persol and JW Anderson: creativity and avant-garde style

Persol and JW Anderson: creativity and avant-garde style

A perfect union between design icons: JW Anderson and Persol are launching a limited-edition collection with a focus on creativity and avant-garde style. Each pair of glasses is a story inspired by the designer’s eclecticism and daring reinterpretation of the most emblematic Persol models: 649 and 0009.


The 649 is distinguished by extravagant color effects created using acetate offcuts, making each frame completely unique. Bright blue combined with red or amber, elegant havana and pink shades or tortoiseshell: the blend of contemporary colors gives this original design an unexpected twist, embellished with the JW Anderson logo on the left temple and the Persol Arrows branding on the tips.

The 0009 model is all about juxtapositions. The two-tone frame features a gender fluid palette of blue and pink, black and white, dark and light green or orange and light blue that further enhances this unusual look. The JW Anderson logo on the left temple and the distinctive Persol temple tips highlight its strong and exclusive identity. Each limited-edition model comes in dedicated packaging, including an exclusive “Persol JW Anderson” branded case and a box with a blue print.

The collection’s progressive style is accompanied by a campaign that plays on influences and contrasts beyond the limits of individual, time and place: set against very simple backgrounds, the stars of the campaign wear the collection’s models, flaunting an elaborate hair sculpture that echoes the contours of the iconic 649 and 0009 frames. Eight portraits for eight glasses in custom colors that alternate between a hyper-contemporary style and pure classicism.

Published on Jul 28 2021