Prada Linea Rossa: the new campaign

Prada Linea Rossa: the new campaign

The New Generation Sailors of the Luna Rossa Prada Pirelli team are protagonists of the brand's new 2020 campaign. Accustomed to facing nature in all its strength and in all its elements - wind, sea, rain and sun - sailors embody the best choice to tell the essence of the brand and its new collection.


Three sun models and one for prescription lenses capture the campaign’s spirit. The sun models include one with a wraparound front, a squared model with a rubberised finish and a metal model with an essential and contemporary front. The optical version is an ultra-light nylon model with dynamic lines.

All Prada Linea Rossa models are characterized by an enveloping design, maximum flexibility and minimalist profiles, featuring the iconic band logo. The avant-garde style introduces new graphic motifs with a three-dimensional effect and the rubberised finish, applied to the inner part of the temples, guaranteeing resistance and comfort for all weather conditions.

Published on Jul 28 2020