Timeless style, genuineness and freedom of expression have always been Ray-Ban’s core values. This year the brand has renewed its communication with a new campaign launched mid May: #ITTAKESCOURAGE.


It takes courage to believe in yourself, to be aware of your faults and turn them into strengths, the distinctive signs of personal uniqueness: this is the message conveyed by the eight shots taken by American photographer Mark Seliger. Each shot is dedicated to an icon in the Ray-Ban collection and is an incitement to discover your emotions and express your genuineness.

“Open your heart” is the act of courage called for by the photo in the campaign dedicated to ClubRound, a shape that celebrates two of the brand’s legendary icons, Clubmaster and Round, and enhances them by bringing them together in a single model.   

An innovative shape, light enough to be worn every day and capable of becoming an evergreen suitable for every season, thanks to new color combinations: it is Ray-Ban ClubRound. 

The frontal has a panthos shape, one of the consolidated fashion trends, enriched with the feisty character of the metal profile and the high-quality acetate chosen for the flexible and well finished upper part. Available in nine sun and five optical versions, the new Ray-Ban ClubRound combines classic Havana and black hues with gunmetal blue and pearly white. 

The lenses also reflect the new trend by combining tradition and innovation: from the legendary G-15s (also in the brown version B-15) to graduated colors, also in a flash version. Thanks to Ray-Ban Remix, consumers can combine all the graduated colors – including the new contrasting finishes – on Ray-ban.com.

Learn more on www.ray-ban.com

Published on Jun 28 2016