In-store, digital tools create an engaging experience where customers can dive into a wide-ranging collection, while staying true to the brand. Ray-Ban stores take full advantage of the Group’s omnichannel strategy, as e-commerce platforms are integrated into the space. 

The retail concept has been operating in several geographies, particularly in many cities across Greater China, where the first Ray-Ban store opened its doors in Spring 2016. Six months later, the store count reached 50, and we have recently exceeded the 100 store mark.

In China the mono-brand Ray-Ban stores offer an excellent shopping experience for those looking for prescription Ray-Ban eyeglasses complete with branded lenses. Because all the stores are served by the lens laboratories in Dongguan, deliveries can reach any area of China within two working days. Thanks to the introduction of a “showroom model”, when a customer purchases his/her new optical frames, the actual eyewear piece in store is not sold but remains on display; there is no re-assortment activity and the client receives a fresh pair every time, complete with perfectly-fitted ophthalmic lenses, directly from Dongguan.

Besides China, Ray-Ban stores are located in the United States, as well as in Latin America (Colombia, Chile and Brazil) since the end of 2017 and in South-east Asia (Malaysia and Singapore) starting 2018.

Italy’s first Ray-Ban store opened in Milan back in December and plans are in place to open stores in London (Carnaby Street), Los Angeles, Amsterdam and Barcelona.