The brand’s Christmas campaign perfectly describes this by telling two stories that intertwine thanks to chance. North American desert, gas station. A girl is waiting outside in a red convertible. She is joined by her companion, who brings with him a giant inflatable reindeer, a classic Christmas symbol that, in such a setting, becomes disruptive. The two meet a family, parents with two children, headed north for the holidays in an RV and equipped with all the bells and whistles for decoration, ornaments and lights. Suddenly, some engine trouble interrupts the journey and seems to ruin the plans. Give up Christmas or give in to the unexpected and decorate cacti as Christmas trees and invent a new way to celebrate? Here lies the heart of Ray-Ban’s message, to create new traditions and celebrate the most classic of holidays in an uncommon way. 

The three Ray-Ban models worn by the protagonists are as authentic and unique as the campaign itself: the Olympian I Deluxe embodies the original style of the brand, pure and unmistakable. With dynamic and enveloping lines, long curved rims and a timeless profile, the model is a timeless classic. The RB2219 eyeglass model instead is inspired by a flagship model of the Olympian line, a true icon since 1968, thanks to the long and refined rims and metal temples, for a performance style. Finally, the square frame of the RB1973 model represents another timeless element, with oversized I-shape square lenses that stand out in every situation.

And to continue celebrating everywhere and in full Ray-Ban style, the brand has designed reindeer Instagram filters for the occasion to personalize selfies.