With the latest campaign, #TimeTo, Ray-Ban leaves the stage to the eclectic personalities of the artists, who are able to express themselves by sharing their message and their personal vision of the world. The campaign is a manifesto that invites everyone to take back their time and do what they want. This is why Ray-Ban has called upon all types of creatives to tell and share their art, even through a pair of glasses. This unique opportunity provides a rediscovered time of self-expression: a unique opportunity to make rediscovered time a possibility of self-expression

In the last month, Ray-Ban social channels have become a sounding board for young artists who have freely reinterpret the brand's icons, each using their own stylistic visual code, including collage techniques, photography and illustration, someone  reinterpreting the iconic models, such as Aviators, Clubmasters or Wayfarers, also available to be customized  on ray-ban.com, someone else expressing their personality by wearing clear or sun models with the shape that best represents their true self.

One example is a series of pop art created by young artist, Tadej, who painted colorful portraits in bright shades transforming the Wayfarer into an art piece or the dreamy collages created by visual artist Alice Isaac.

Inspired by an artistic manifesto launched by the brand, musicians, designers and creatives of all types are carving out their space, without rules, and sharing their creative process on Ray-Ban's Instagram page where everyone is invited to find their voice and their true self.