Ray-Ban X Save the Children

Ray-Ban X Save the Children

On the occasion of its hundredth anniversary, Save the Children joins forces with Ray-Ban to offer everyone the opportunity to contribute to something great: supporting the education of children and young people in difficulty, giving them the opportunity to finish their studies and improve their future.

Ray-Ban X Save the Children

In fact, a limited edition of the famous Wayfarer model is available on the Ray-Ban.com website in adult and junior versions. All proceeds, excluding production costs, will finance the educational program of Save the Children.

Millions of children are deprived of learning because they are involved in emergencies, face extreme poverty or are discriminated against by gender, disability or ethnicity. Save the Children works to ensure each of them a quality education that allows them to acquire the skills and knowledge they need. It is through school that you come to know the world and find your own identity. Having the opportunity to attend school regularly means not only getting an education, but also getting in touch with others, learning from them and being part of a community.

All values that Ray-Ban promotes and shares. Supporting the educational program of Save the Children means, for the brand, helping children reach their full potential and allowing their consumers to make a choice that defines them, and not only through style.

Only an icon like the Wayfarer could play such an important role. This special version with gray mirrored lenses and a black frame will be embellished with STC engraving on the internal temples and special packaging: the box in which the case is stored will have some drawings made by children from the non-profit organization.

Published on Dec 19 2019