It’s time to be true to yourself and enjoy the moment in snapshots of authentic, uninhibited joy. Live as the most authentic version of yourself with spontaneous moments of genuine behavior, no matter who is watching.

The “You’re On” message, that appears for the first time, is centered on two gamers playing pinball in an animated and breathtaking game played down to the last ball. The pinball poses as a symbol of the spontaneous and authentic joy, always fueled by a pair of Ray-Bans, that is the soul of “You’re On”. The campaign accompanies the release of the collection dedicated to the brand’s most iconic frames, reinterpretations of a timeless spirit starting from the legendary ’50s Wayfarer to the octagonal designs of the ’60s and ’70s models and the vintage-style that characterizes the ’90s models. All of the glasses can be customized, allowing everyone to fully express their individual style and personality.

The “You’re On” campaign lives across key social media platforms and their engaging social tools to make it more immersive for consumers. To this regard, Ray-Ban is the first brand in Europe to launch a collaboration with TikTok, using their new “Branded Gaming Effect”. This new feature, using augmented reality, reads the movements of the eyebrows to move the levers of the pinball machine, which respond to impulses with special visual and sound effects. A unique experience that innovatively leverages social media channels and brings the Ray-Ban world to a wider audience.