The Ray-Ban You’re On campaign lights up the festive season

The Ray-Ban You’re On campaign lights up the festive season

This holiday season, Ray-Ban chooses the sun-drenched coasts of California, packing in its positive attitude and its most iconic glasses.


The focal point of the brand’s festive campaign is the famous Burbank model, a unique combination of vintage charm and contemporary spirit with a rectangular acetate design that gives this retro accessory an absolutely timeless appeal. Directly from the brand’s archives, 60s classic Burbank returns to the limelight with the same name and the original details, now available in the black, Havana and gradient transparent variations, which pays tribute to its roots.

This year’s holiday campaign also includes a series of classic models and original new products to be discovered in a dedicated gift guide available at Here, shoppers can create their ideal eyewear design, combining Evolve and Polar lenses with sunglasses models and bespoke lenses with optical models. Finally, the wide range of acetate models and iconic metal frames are joined by the highly refined limited edition version of the exclusive Titanium capsule collection.

In total harmony with its “You’re On” motto, Ray-Ban promises an on-trend and unforgettable holiday season with a range of models that allow you to express yourself, wherever you are and whatever the season, for an authentic style that speaks to the needs and desires of the next generation.

Published on Dec 21 2021