Salmoiraghi & Viganò: immerse yourself in style

Salmoiraghi & Viganò: immerse yourself in style

Entering a Salmoiraghi & Viganò (Italian premium optical retail brand acquired by Luxottica in 2016) store, customers are treated to a high-touch experience, welcomed not only by polite associates and professional opticians, but also by qualified style experts who are able to match the customer’s needs with the style that best represents them.


A vast range of brands and a high level of customer satisfaction form the basis of Salmoiraghi & Viganò’s customer approach: from eyewear to eyecare, always with style.

New product launches and digital store renovations helped to strengthen the brand image even further. Updates included improving the appearance of stores, adding interactive elements like digital screens that deliver brand storytelling and a deeper product knowledge to the customer, and greater instore communications. On the product side, the launch of the Ray-Ban gradient lenses and an increased focus on luxury  were important milestones.

This entire offering, along with advanced technology used in eye exams and a wide range of glasses and lenses from the very best brands, help to make shopping for glasses a completely unique experience.   

S&V’s New Campaign: I came, I saw, I lived

“What is your “sight style”?” is the question driving the new Salmoiraghi &Viganò campaign, that, by playing with percentages and methods of self-expression, unearths the uniqueness in every individual. Out of habit, glasses are considered as tools that help us see better, but the brand’s new campaign shows them as a fashion accessory that allows others to see us better too.

Cast your gaze upwards to the posters in Piazza Duomo and Rialto Bridge, flick through the newspapers, and run your eyes over the online daily publications and small posters around the city: from April 20th through offend of May, Salmoiraghi & Viganò is telling four of an infinite number of stories about being your true self: the ballerina who is 40% motorcyclist, the Magritte who is 50% Dalì, the princess who is 50% Lara Croft and the 30% short-sighted and 70% astigmatic person. Every pair of glasses says something about its wearer.

A person’s choice in eyewear reveals a lot about them, and Salmoiraghi & Viganò has decided to bring the game to the stores by inviting members of staff to declare their own personality percentages: some are 30% photographer, 70% chef; others are 40% rockstar and 60% popstar, but all of them are 100% themselves.

Published on May 30 2018