Shield Your Eyes: A Collection Focused on Protection

Shield Your Eyes: A Collection Focused on Protection

As a global company with a portfolio of leading brands, Luxottica is constantly wired into the changing behaviors and tastes of consumers. In 2020, the company saw a growing demand for clear and photochromic frames that provide greater coverage around the eye area.

Shield Your Eyes: A Collection Focused on Protection
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To meet this demand, Luxottica introduced the “Shield Your Eyes” initiative, a curated collection of products from its portfolio, including Oakley and ESS (Eye Safety Systems). Oakley, known for its strength in performance eyewear, will bring to the collection a mix of iconic models with a wider coverage area as well as a selection of models that are certified as Personal Protective Equipment (PPE)

For the first time, our customers will have access to our ESS brand, designed for military, first responders and industrial use, including models that are certified as PPE. ESS is a brand “Built for battle. Tough for life” and for decades, ESS has sold products that have met or exceeded the most stringent U.S. military testing standards.

Published on May 27 2020