STARCK BIOTECH PARIS frames represent a philosophy in which glasses are not merely accessories but extensions of the individual who wears them. The harmonious relationship between eyewear and the human body together with Bionism - the idea of getting inspiration from Nature to create technologies that can upgrade the lives of humans, revolutionized the industry.

In 2020, STARCK BIOTECH PARIS launches an innovative hinge technology: SPHERE. The collection presents ultra-light frames which can weight from 12 grams, without any screws nor soldering. The minimal structure displays twisted titanium temples and an exclusive injected material called Gravity Evo®, providing greater comfort and fit. All SPHERE collection frames come in eco-friendly cases, made with apple fiber.

STARCK BIOTECH PARIS takes this 2020 SPHERE launch as an opportunity to present its 2020 SPHERE brand campaign, giving life to the concepts of extreme minimalism and lightness with a touch of Starck’s unique humor. The campaign invites us to embrace this magical potential generated by the encounter of elegance, intelligence and technology.