Sunglass Hut celebrates House of Sun in Madrid

Sunglass Hut celebrates House of Sun in Madrid

Sunglass Hut makes a home for itself in Madrid for 5 days and celebrates summer every night. With the participation of Georgia May Jagger, the protagonist of the 94 Shades of Summer campaign, and many initiatives celebrating the style and joy of the season.

Sunglass Hut celebrates House of Sun in Madrid

House of Sun is the temporary space for the Sunglass Hut. The largest sunglass retailer in the world is now in Madrid to celebrate all the many facets of summer living.

Summer as captured in the 2014 campaign called 94 Shades of Summer, featuring Georgia May Jagger and her friends Alexandra and Theodora Richards. The space in Calle Ortega y Gasset 5 will house the sunglass collections for summer 2014 as well as a professional photography studio where visitors can have pictures taken, a fun pop-up pool and many other activities that can be shared using the hashtag #SGHHouseofSun.

But let's start from the beginning. House of Sun will be officially opened with an exclusive press party on the evening of 24 June in the presence of Georgia May Jagger. The party will be attended by select guests and influencers, who can admire the sunglass models on display, sip cocktails and absorb the summer mood of the Sunglass Hut.

From June 25-29, 10 a.m. to 10 p.m., the House of Sun offers visitors and passers-by the delights of its amazing summer. Apart from collections from which to choose just the right look, there is the Social Sun Virtual Mirror, the photographic studio and a tropical garden with plants and flowers, in which you can take in all the fun, joy and euphoria of summer. Just like in the Sunglass Hut 94 Shades of Summer campaign, where three friends enjoy the freedom of carefree sunny days. Under their sunglasses!

Published on Jun 25 2014