Sunglass Hut goes to London Fashion Week

Sunglass Hut goes to London Fashion Week

By sponsoring the world’s most creative and sensational fashion week, Sunglass Hut confirms and strengthens its position as a fashion insider


Sunglass Hut has been selected as Principal Sponsor of London Fashion Week, a biannual event (February and September) held in the British capital. This important partnership strengthens Sunglass Hut’s reputation within the international fashion industry as the leading retailer of the latest trends in premium eyewear (by the Luxottica Group). The announcement was made in London by Fabio d’Angelantonio, President of Sunglass Hut, Georgia May Jagger, global brand ambassador, and Caroline Rush, Chief Executive of the British Fashion Council, to an audience of 300 selected guests including members of the press, influencers, stylists, sponsors and retailers.  

The three-year partnership will amplify the international reputation of London Fashion Week and the creativity of its designers increasing the importance of the bond between fashion and Sunglass Hut.

This September 2015 all eyes will be on London as Sunglass Hut celebrates London Fashion Week SS16 on its social channels and in its shop windows all over the world from Australia to Brazil, Hong Kong to Turkey and from the United States to Great Britain. Sunglass Hut will share the best of British catwalk collections and the latest and most creative street-style trends in addition to offering retail and marketing mentoring to the hundreds of designers showing on the official London Fashion Week schedule.

The partnership with the British Fashion Council and London Fashion Week represents a new chapter in the Sunglass Hut story and it aims to become a benchmark in the world of fashion. In recent years Sunglass Hut has sponsored local initiatives during the fashion weeks in New York, Istanbul, Sydney, Johannesburg, Mexico City and Singapore. Its presence around the world and experience within the international fashion industry makes Sunglass Hut the perfect partner for the world’s most innovative fashion week.



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Published on Mar 27 2015