A comprehensive eye exam delivered by an eye care professional can identify and ultimately correct vision problems and allow early diagnosis of other health issues such as diabetes, hypertension, and heart disease. Still, most people are not making a regular eye exam a priority. 

Think About Your Eyes is an important public media campaign launched in the United States in 2010 with the goal of making American citizens more aware of the importance of regular eye exams. Luxottica has always been committed to the cause, and is one of the campaign’s founding sponsors, along with another 20 industry partners including Alcon, Essilor, Johnson & Johnson Vision Care, National Vision, The Vision Council, Vision Expo & Conference, and the American Optometric Association.

Think About Your Eyes sponsors numerous educational activities conducted on television, radio, internet and social media every year. The http://thinkaboutyoureyes.com website provides a simple and quick but complete presentation of the key issues regarding eyesight and the health of your eye. The platform also hosts a rich and constantly updated database of over 18,000 professionals that can be contacted for an eye exam in the United States.

The campaign has achieved extraordinary results. A growing number of Americans today consider regular eye exams essential to their wellbeing. A recent Vision Council study reported that the Think About Your Eyes campaign generated over 1.15 million eye exams in 2016, an increase of nearly 40% over the campaign’s results in 2015. People are more and more conscious of the importance of their vision and motivated to take better care. Research has also shown that the time between one check-up and the next has shortened from 24 to 14 months.

Think About Your Eyes is setting even more ambitious objectives for 2017 and expanding its range of action. The duration of the campaign will be extended until the end of September. Media spend will include 15 million podcast announcements, 14 million online video commercials, and 6 million digital banners on 2,000 prestigious websites, such as those of The New York Times and ESPN, and for the first time, on major TV networks like ABC and NBC in prime time and even during NBA and MLB games.