VIRTUAL MIRROR TECHNOLOGY ARRIVES ON VALENTINO.COM

VIRTUAL MIRROR TECHNOLOGY ARRIVES ON VALENTINO.COM

Valentino is the first license of the Group to use Virtual Mirror on its e-commerce platform, the exclusive Luxottica technology that allows - thanks to augmented reality - an online shopping experience comparable to the real one.

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Looking into the video camera, just as you would in front of a mirror, you can look around wearing the desired glasses. Although the video has a digital reflection when moving the head, the effect is very faithful and three-dimensional, just like it would be in real life.

At the end of the process, you can take a photo and share the new look with everyone.

For the very first time, exclusively on Valentino.com, you can virtually try and buy the new glasses of Runway SS20, characterized by a ’90s-inspired transparent frame and matching clear lenses.

Published on Feb 21 2020