Each pair of eyewear is the result of an ongoing research & development process where stylistic innovation is solidly linked to the need for functionality and comfort. Ensuring that people see clearly and can express their identity is a commitment Luxottica has been renewing daily for 60 years with the same passion and devotion.
The customer can experience this commitment firsthand inside the Group’s optical stores worldwide, all equipped with advanced eye exam technologies such as Clarifye at LensCrafters in North America. These technologies make it easier for optometrists to detect health problems like high blood pressure, diabetes and other serious conditions early.
Outside of the exam room, Luxottica has revolutionized the in-store experience with digital windows and iPads that customers can use to view an endless aisle of brands, models and colors and to simulate the treatments available for sun and ophthalmic lenses.
Luxottica has taken a leading role in the industry’s efforts to raise awareness around the need for quality eyecare. In the United States, the Group is a founding sponsor of the “Think About Your Eyes” media campaign, promoted by The Vision Council and the American Optometric Association, which educates consumers on the benefits of vision health and the importance of an annual exam with an optometrist.
In Australia and New Zealand, the Group has a strong collaborative relationship with Optometry Australia (a non-profit organization representing the majority of Australian optometry professionals) and is a keen supporter of its “Good Vison For Life” media campaign, which educates consumers on the benefits of maintaining good eye health and the importance of an annual eye exam.
The Group’s commitment to eyecare extends to training initiatives specifically designed for optometry students and graduates. These include eyeFWD in North America and EYE Launch in Australia. The former is designed to give optometry students a broader understanding on how to build and maintain a successful practice upon graduation. EYE Launch is a two-day graduate induction program and is the first part of Luxottica’s two-year Graduate development pathway, designed to ensure new optometry graduates are well equipped to start their career effectively. In 2020, both programs were executed online in response to COVID-19.
Luxottica also makes available to its optical retail employees and wholesale clients continuous training and education courses through Luxottica University. The courses cover topics ranging from the customer experience to frame and lens design innovation to the importance of quality and service.