Thanks to the collaboration with Millie Bobby Brown, a rising star with an unbridled passion for glasses, a new chapter opens for Vogue Eyewear in 2020.


It is a new era for Vogue Eyewear, which this year is changing its image, without losing its essence. A new, versatile and linear logo, and a new brand ambassador, the sixteen-year-old Millie Bobby Brown. With a contagious smile and British accent, she has designed the new capsule collection along with Vogue Eyewear.

The campaign, starring Brown, is made up of three chapters that present six tips, “Millie’s Rules to Vogue,” a manifesto that enhances life, joy and individuality. Millie’s philosophy is presented directly by her in a teaser in which she talks about herself and describes her true essence: from the pride of belonging to generation Z to the emotions that she experiences every day.

Millie’s “rules” convey an important message, aimed at developing a strong bond between the consumer and the brand. Each sentence - explained in detail through individual videos in which Millie never takes herself too seriously - has been engraved in the external temples of the frames that make up the collection.

Each video shows a sunglass model and an eyeglass model alternating. The first two suggest: “Love yourself” and “Be kind”.

The capsule is inspired by a ’90s style that features pop, pastel and trendy color combinations.

The products will come in special packaging, a case that can be used as a mini-clutch bag, making for a versatile and fashionable accessory. 

Published on Feb 18 2020