World Sight Day 2020
World Sight Day 2020
Raising awareness about the importance of having clear vision makes a huge difference in improving our everyday lives.
This is the goal of World Sight Day (WSD) an annual day celebrated every second Thursday of October, promoted by the World Health Organization (WHO), the International Agency for the Prevention of Blindness (IAPB) and World Blind Union (WBU).
This year, due to the global health crisis, many plans have been redesigned to ensure the safety of our volunteers and patients, with a great focus on spreading awareness about prevention.
On this occasion, increased joint efforts between Essilor and Luxottica teams have created a common thread that not only links our global and local World Sight Day initiatives, but also unites us and paves the way for closer collaboration moving forward. This is a unique opportunity to reinforce EssilorLuxottica’s mission to “help people see more, be more and live life to its fullest”. This notion is expressed in our commitment to raise awareness about the importance of vision care and improve access to eye exams and glasses for those in need.
Throughout the year, EssilorLuxottica’s groundbreaking products, solutions and campaigns help to raise awareness about the need for people to protect, correct and “frame” one of their most precious gifts – their eyes – and WSD provides a global platform to reinforce this message.
Your Eyes First
Luxottica's optical retail brands, including Salmoiraghi & Viganò in Italy, LensCrafters in North America and OPSM in Australia, join forces in a common long-term project. With the Your Eyes First campaign, the goal is to emphasize the importance of eye care over time by creating important art collaborations and illustrations on the subject that can be enjoyed and shared in the physical and digital worlds. The campaign’s first artist is Noma Bar, an Israeli illustrator who has collaborated with prestigious magazines and brands around the world. In the coming years, other artists will celebrate the importance of vision through dedicated contests and competitions. Their art will be applied to commonly used objects in our shops, from shopping bags to cleaning kits for glasses, making the message even more visible to all.
In Italy, Salmoiraghi & Viganò has put prevention and eye health at the heart of its initiatives, which are increasingly important in a historical moment that has seen the time spent in front of screens increase. For World Sight Day and the whole month of October, a visit to a qualified doctor will be refunded to all Salmoiraghi & Viganò customers through the “Bonus Prevenzione”: patients who get a doctor visit receive a discount on the purchase of their glasses complete with ophthalmic lenses, or prescription sunglasses.
Great attention is also paid to raising awareness: for the entire month of October, the Salmoiraghi & Viganò Foundation has planned five virtual information meetings open to all, on topics related to eye health - ranging from general eye health to glaucoma to vision problems in children.
Partnership with OneSight sparks WSD activities across the globe
The partnership between Luxottica and OneSight – an independent non-profit organization founded and sponsored by Luxottica – connects Luxotticans across the globe as champions on change: from virtual sunglass sales among colleagues in North America to internal information campaigns among different geographies, from check-up from employees to raise awareness campaigns in China. In Dongguan, in particular, visual check-ups for employees and awareness-raising campaigns on the impact of UV and blue light will be organized. In Australia and New Zealand, the OneSight Sweat for Sight Challenge was launched to promote attention to health, physical and mental well-being among colleagues: those who participate commit to engage in twenty minutes of physical activity for twenty days, from dancing to walking outdoors, with the aim of raising donations for the organization. Since July, LensCrafters has been collaborating with OneSight to support local communities most affected by the COVID-19 epidemic, providing complete eye exams and eyewear for those in need. Through the eight-week LensCrafters Cares program, OneSight together with local nonprofits identified thousands of people in need of eye care in the areas where the retail brand operates in the United States and Canada.
In South Africa, Luxottica and Essilor employees are collaborating with OneSight to organize a temporary clinic to help guests of an orphanage and the local community so that patients will be able to receive the glasses they need.
Another opportunity to support OneSight comes from Through the Looking Glasses, a free digital children's book, with over 30 stories and illustrations by different authors from around the world who write about the importance of seeing well. A social media campaign will accompany a special evening on October 8, where portions of the book will be read aloud by celebrities in an online event called "Bedtime Stories". The videos of the readings will then be aired in 10 different time zones around bedtime across the globe.
World Sight Day of tomorrow
Despite the challenges we’ve faced this year, EssilorLuxottica continues to prioritize bringing clear vision to everyone, everywhere, while the world strives to emerge stronger than before. Good vision is the key driver that will help the world do exactly this – enabling people everywhere to learn, grow, and see the many ways they too, can live life to its fullest.